MARKETING SPECIALIST

Françoise Garnier

WHAT I CAN DO FOR YOUR BUSINESS
“Powering Up People & Brands” I focus on helping my clients maximize the capability of their company to generate demand & build their brand(s) profitably in line with their vision. Acting as adviser, coach or contractor depending on your need, I can help set the strategy, implement it and build your whole team’s ability to plan and execute effective marketing solutions.

HOW I DO IT
A problem-solver, “no-nonsense” marketer, I work with my clients through a structured “health check” and a key indicators’ scorecard to understand the business, its market and to focus company resources on key issues & opportunities.

This process leads to the implementation of sustainable and profitable business solutions, building a competitive edge based on smart positioning and delivering superior customer/consumer satisfaction throughout the brand experience.

EXPERIENCE
I have held senior management roles in market leading Australian and multinational corporations in various industries (pharmaceutical, food, tobacco, business services). My experience spans many senior roles across market research, marketing, sales, customer service, new product development, cross-functional projects and general management. My experience includes B2B and B2C marketing: Market Research Strategic Marketing planning Integrated marketing activity implementation People & processes development, change management Industries: Fast Moving Consumer Goods markets (food, pet care, tobacco, 50+ market, aged care & retirement villages, wellness & pharmaceutical industries, display homes), services markets (management training, market research, IT).

QUALIFICATIONS
Econ, BEng (Paris University); Dip Marketing (IDRAC Paris); Accredited Associate of the Institute for Independent Business, Certified Executive Coach and user of various psychometric assessment tools, Member of the French-Australian Chamber of Commerce.